EVE Hemp Oil
LOGO DESIGN | PACKAGING | PRINT | WEB
i had the pleasure of helping brand one of australia’s first cbd oil products - eve hemp oil. the key challenge here was how to design and market a product surrounded by stigma, and one that is widely misunderstood. my kind of challenge.
the ethos behind eve hemp oil is simple - old science becoming new science.
we captured this through a mix of clinical cleanliness paired with a soft and approachable typeface, helping to reach our natural-product OBSESSED audience.
OUR simple BUT bold geometric logo helps communicate the brand ethos, while The minimalistic use of colour accentuates two varieties of eve. we knew these colour accents needed to be fresh and playful to help bring the brand into a modern space - something a lot of our global competitors weren’t yet doing.