PRINT | IN-STORE DIGITAL | SOCIAL | WEB
We were asked to reinvent the humble Iced Long Black - on a three day timeline. In 72 short hours, we concepted, planned, shot and edited an entire iced coffee drink menu campaign - and got tons of extra social content along the way. Hooray caffeine.
Christmas is the busiest retail period of the year, but Gloria Jean’s isn’t seen as a destination during the shopping season. So, To raise awareness on social and increase foot traffic in-store, we created a competition to find out who has the most Christmas spirit. how long could you last on the most obnoxious Christmas microsite ever?
we had over 3,000 shares in two weeks with an average time spent on site at 7 minutes, with a top time of over 13 days. now that’s christmas spirit.