NOW WHAT COLLECTIVE | BRANDING, ART DIRECTION & DESIGN
As a group of freelancers, we're used to asking Now What? It's also what brands ask themselves all the time. Now What Collective works like an agency, without all the unnecessary agency stuff. It's the right handpicked people for each project, with experience ranging from strategic direction to creative execution. We're based everywhere, so we can work anywhere.
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I teamed up with some ad-land friends in early 2020 to create a new kind of agency - one where borders, timezones or global pandemics don’t staunch the flow of work. Within one month of launching we had a piece of work out the door for Calvin Klein & Tommy Hilfiger.
I art directed, designed and executed all visual assets for the collective, including building the site and the brand itself.
